Wow! Momo enters instant noodles market with Wow! Noodles cup noodles
Wow! Momo Foods, a homegrown QSR chain operator, has entered the instant noodles segment with a foray into cup noodles under the brand Wow! Noodles. The range features a fusion of Asian and Indian flavours including Thukpa, Khao Suey, Manchurian, Korean, and Chinese Bhel. It will be available across all quick commerce and online channels and leading modern trade channels across 200 towns and cities. The company aims to generate Rs 100 crore revenue from Wow! Noodles within 24 months.
Launch details
- Format
- Cup noodles
- Products
- Thukpa, Khao Suey, Manchurian, Korean, and Chinese Bhel flavours
- Revenue target
- Rs 100 crore from Wow! Noodles within 24 months
- Channel
- All quick commerce and online channels, and all leading modern trade channels across 200 towns and cities
- Store count
- Over 700 outlets across more than 60 cities
- Partner
- Inflight menus of Akasa Air, Air India Express, and Spice Jet (to be explored)
What comes next
Wow! Noodles will explore opportunities into inflight menus of Akasa Air, Air India Express, and Spice Jet.
People behind it
- Sagar DaryaniGroup CEO & Founder
About Wow! Momo
QSR chain serving momos and fast-casual dining through Wow! Momo, Wow! China, Wow! Chicken and Wow! Kulfi brands.
More from Wow! Momo
- Product launch
Wow! Momo launches gluten-free momo range in 11 metro cities
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Based on company announcements, filings and reporting by ET Retail. Details were checked against the source on 14 Nov 2026; we add nothing the source does not state.
Key facts
- Company
- Wow! Momo
- Type
- Product launch
- Date
- 11 Mar 2025
- Category
- Instant cup noodles
- Source
- Media reports
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