Sunday, 15 November 2026 Tracking Indian retail every day
Retail Monthly roundup

New retail brands and store launches in India: June 2026

June 2026 recorded 25 retail launches from 25 companies, with nine store openings, five new categories, four product launches, four market entries and three new brands.

New retail brands and store launches in India: June 2026

The short answer

June 2026 saw 25 launches from 25 companies in Indian retail, led by store openings (9), followed by new categories (5), product launches (4), market entries (4) and new brands (3). Offline expansion dominated, from HealthKart crossing 250 stores to Ai-CHA's franchise plan for 500 stores in three years.

Key takeaways

  • June 2026 recorded 25 launches from 25 companies, of which 9 were store openings.
  • HealthKart expanded its offline retail network to over 250 stores across 111 cities.
  • Ai-CHA entered India with plans for 500 stores in three years via franchising.
  • Fire-Boltt entered the smartphone segment with the launch of its boltt brand.

June 2026 in numbers

We tracked 25 launches in total in June 2026, spread across 25 companies. By type, the month split into 9 store openings, 5 new categories, 4 product launches, 4 market entries and 3 new brands. Store openings were the single largest bucket, which tells you where most of the activity sat.

By the numbersLaunches by type, June 2026launches
Itemlaunches
Store opening
9
New category
5
Product launch
4
Market entry
4
New brand
3

Source: WiseRetail trackers. Chart: WiseRetail

Why did offline expansion dominate June 2026?

Nine of the 25 entries were store openings, and several came with stated network targets. HealthKart expanded its offline retail network to over 250 stores across 111 cities. Frido added 15 new stores across five cities. Ed-a-Mamma opened eight new stores across seven cities. Banana Club opened its 20th store in Tirupati and targets 50 outlets by 2027. Popees Baby Care opened its first North India store in Chandigarh, its 109th outlet globally. Smytten opened a Hyderabad store with its World of MINIS sampling concept, targeting 50 South India outlets by 2027.

New formats sat alongside these openings. TechnoSport launched a new retail format and targets 25 express stores by FY27-end. Livpure launched an experiential Studio retail format and plans 17 outlets across India. Casio opened a flagship G-SHOCK Exclusive Store on Linking Road in Mumbai.

Which categories and cities saw the most activity?

Food and beverage was the clearest cluster. Pepsico launched energy drink Adrenaline Rush priced at Rs 60 in the mass-premium segment. Vadilal and Parle launched a Melody-branded ice cream under a trademark licensing deal. Swiggy launched EatRight Exclusives in Bengaluru with curated healthy menu offerings from restaurant brands. Impresario launched a delivery-only food brand called Goodness To Go in Delhi NCR. Third Wave Coffee entered East India by opening three cafés in Kolkata.

Jewellery and beauty also recurred. GIVA rolled out a jewellery exchange programme across 350 stores nationwide. PMJ Jewels launched the limited edition SuperStar Bracelet 2.0 across its stores and online. Glow by Kirtilals launched Facet Four, a pair of earrings stylable in four ways, across its stores. Myntra Beauty added K-beauty brands Seapuri and Frankly to its portfolio in partnership with kindlife. Apparel Group India opened its first Dolce and Gabbana Beauty store at DLF Mall of India in Delhi-NCR.

On cities, Delhi-NCR, Mumbai, Kolkata, Hyderabad, Tirupati and Chandigarh all appear in the entries, with several companies naming multi-city or national targets rather than single-store plans.

Notable launches

  • Ai-CHA (8 Jun) — Indonesia's Ai-CHA entered India with plans for 500 stores in three years via franchising, the most explicit franchise-led entry in the month.
  • Third Wave Coffee (12 Jun) — entered East India by opening three cafés in Kolkata, a regional first for the chain.
  • Associated Alcohols & Breweries (4 Jun) — entered Odisha with brands including Nicobar Gin and Hillfort Whisky.
  • Fire-Boltt (30 Jun) — entered the smartphone segment with the launch of its boltt brand, a category move for a wearables name.
  • Hisense India (9 Jun) — partnered with Sonovision to add its products to Sonovision's electronics outlets, a distribution-led expansion.
  • ROSIND (22 Jun) — launched Soyuzprod Vodka in the Indian market.

What it means for retail operators

Three things stand out. First, store counts are being set publicly: 25 express stores by FY27-end, 50 outlets by 2027, 17 outlets, 50 South India outlets by 2027. Operators should expect these targets to shape local competition for space and staff. Second, franchising is being used for scale, as Ai-CHA's plan shows. Third, licensing and partnerships are doing the work of new product lines, as with Vadilal and Parle, and Hisense and Sonovision. For founders, the month suggests that format design and distribution partnerships are being treated as launch events in their own right.

All 25 launches in June 2026

  • 1 Jun: PMJ Jewels launched the limited edition SuperStar Bracelet 2.0 across its stores and online.
  • 3 Jun: Pepsico launched energy drink Adrenaline Rush priced at Rs 60 in the mass-premium segment.
  • 4 Jun: Associated Alcohols & Breweries entered Odisha with brands including Nicobar Gin and Hillfort Whisky.
  • 6 Jun: Glow by Kirtilals launched Facet Four, a pair of earrings stylable in four ways, across its stores.
  • 8 Jun: Indonesia's Ai-CHA entered India with plans for 500 stores in three years via franchising.
  • 9 Jun: TechnoSport launched a new retail format and targets 25 express stores by FY27-end.
  • 9 Jun: Banana Club opened its 20th store in Tirupati and targets 50 outlets by 2027.
  • 9 Jun: Hisense India partnered with Sonovision to add its products to Sonovision's electronics outlets.
  • 12 Jun: GIVA rolled out a jewellery exchange programme across 350 stores nationwide.
  • 12 Jun: Third Wave Coffee entered East India by opening three cafés in Kolkata.
  • 12 Jun: Cumin Co. entered the kitchen knife segment with its Quill collection.
  • 12 Jun: Vadilal and Parle launched a Melody-branded ice cream under a trademark licensing deal.
  • 16 Jun: Swiggy launched EatRight Exclusives in Bengaluru with curated healthy menu offerings from restaurant brands.
  • 16 Jun: Impresario launched a delivery-only food brand called Goodness To Go in Delhi NCR.
  • 16 Jun: Frido expanded its offline presence with 15 new stores across five cities.
  • 18 Jun: Apparel Group India opened its first Dolce and Gabbana Beauty store at DLF Mall of India in Delhi-NCR.
  • 19 Jun: Livpure launched an experiential Studio retail format and plans 17 outlets across India.
  • 19 Jun: Popees Baby Care opened its first North India store in Chandigarh, its 109th outlet globally.
  • 22 Jun: ROSIND launched Soyuzprod Vodka in the Indian market.
  • 22 Jun: HealthKart expanded its offline retail network to over 250 stores across 111 cities.
  • 23 Jun: Ed-a-Mamma opened eight new stores across seven cities to strengthen its offline presence.
  • 23 Jun: Myntra Beauty added K-beauty brands Seapuri and Frankly to its portfolio in partnership with kindlife.
  • 25 Jun: Casio opened a flagship G-SHOCK Exclusive Store on Linking Road in Mumbai.
  • 26 Jun: Smytten opened a Hyderabad store with its World of MINIS sampling concept, targeting 50 South India outlets by 2027.
  • 30 Jun: Fire-Boltt entered the smartphone segment with the launch of its boltt brand.

Every entry is from our launches tracker, which records only events a published report states as new and checks every name and figure against that report.

In this story

Logos are trademarks of their owners and are shown to identify them.

Frequently asked questions

How many retail launches happened in India in June 2026?

We tracked 25 launches in total in June 2026, across 25 companies. These included 9 store openings, 5 new categories, 4 product launches, 4 market entries and 3 new brands.

Which retail category saw the most activity in June 2026?

Store openings were the largest bucket at 9 of 25 entries. Food and beverage was the clearest product cluster, with launches from Pepsico, Vadilal and Parle, Swiggy, Impresario and Third Wave Coffee.

Did any foreign brand enter India in June 2026?

Yes. Indonesia's Ai-CHA entered India on 8 Jun with plans for 500 stores in three years via franchising. Apparel Group India also opened its first Dolce and Gabbana Beauty store at DLF Mall of India in Delhi-NCR.

Based on company announcements, filings and reporting by ET Retail.

WiseRetail

The week in Indian retail, ecommerce and D2C — in one short email every Friday.